Black Iris Films Learn
Simple, useful thinking for video marketing.
Practical notes on story, strategy, production and the small creative choices that make people care.
Video marketing tips & tricks
Watch the practical video series.
Fifteen short lessons on audience attention, story, structure, social media and the small creative choices that make business videos work harder.
0:53Humour in B2B Video Marketing - Your Secret Weapon!
1:08Unlock Authenticity in Business Videos: Connect on a Deeper Level
1:09Winning B2B Video Strategy: Headline + Image = Success
0:59Unlock the Potential of TikTok: Your Ultimate Guide to Video Marketing on TikTok
1:03Maximize Video Engagement: Keep Your Viewers Hooked
0:40Perfect Video Length for B2B: Keep Your Audience Engaged
0:33Target Market Signalling: Engage the Right Audience from the Get-Go
1:32Audience-Centric Videos: Deliver Value at Every Stage
0:41Global Video Strategies: Tailoring Your Approach by Region
1:18B2B Video Marketing: How to Engage the Millennial Decision-Maker
1:00Creating Sound-Off Videos: Why You Should Think Like a Silent Film Director
1:14Demystifying Video Metrics: A Complete Guide to Tracking Success
1:25Using Social Media to Attract Prospects
0:53Philanthropy in Business: Ethical Marketing or Just for Show?
0:58Aspect Ratios for Social Media Videos: Best Practices for Every Platform
Latest article
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Why Emotionally Connected Customers Spend 2x More
Why emotional connection matters more than satisfaction, and how the FEEL, SHOW, DELIVER framework helps brands create video content people actually care about.
Emotional Video Marketing in Sydney (2025 Guide)
Discover the science behind emotional marketing. Learn how targeting feelings over facts drives brand loyalty, recall, and conversions.
Video Marketing: Mobile vs Desktop - A Comparative Insight
Discover the untapped potential of video marketing on mobile vs desktop. Uncover insights and statistics to tailor your strategy for maximum impact.
How $8k in Video Marketing Can Earn a Brand $34m ROI
Discover how an $8k investment in video marketing earned a brand up to $34m ROI. Learn how a video on a landing page can increase conversions by up to 80%.
Choosing the Right Aspect Ratio for Social Media Videos
Learn how to choose the perfect aspect ratio for social media videos with our comprehensive guide. Don
10 Benefits of Corporate Charity Partnerships
Discover 10 strategic benefits of corporate charity partnerships, from tax deductions and PR wins to market differentiation.
Social Media Video Production: A Comprehensive Guide to Captivate and Convert Prospects
Master the art of social media video production with our FREE comprehensive guide. Learn how to captivate and convert prospects effectively.
Video Marketing Metrics: An Agency Guide
Discover how to decode video marketing metrics with our in-depth guide. Learn key terms and strategies from a leading Sydney video marketing agency.
The Art of Visual Storytelling
Uncover the secrets of captivating silent videos in our guide to the art of visual storytelling. Elevate your video production in Sydney, NSW.
Maximizing Business Impact: The Strategic Edge of Video Marketing
Uncover the strategic edge of video marketing for your business. Enhance engagement, boost conversion rates, and build emotional connections.
B2B Video Marketing: Engaging the Millennial Decision-Makers
Learn how to engage Millennial B2B decision-makers with video marketing. Strategies for the generation reshaping business buying.
Unveiling the Secrets of Targeted Video Marketing
Unveiling the Secrets of Targeted Video Marketing: Captivate global audiences by understanding regional and industry-specific preferences.
Starting with Audience Needs: Value Exchange and Buyer's Journey
Create impactful videos that cater to your audience
Capture, Engage, Convert: A Video Marketing Agency’s Blueprint for B2B Success
Unlock B2B success with a video marketing agency
Mastering Viewer Engagement: Video Marketing Agency Insights
Looking to master viewer engagement? Get insider insights from a leading video marketing agency. Discover the secrets to captivating your audience.
Unlock the Potential of TikTok: A Comprehensive Guide from a Top Video Marketing Agency
Unlock the Potential of TikTok with our Comprehensive Guide! Get expert insights from a leading TikTok Marketing Agency in Sydney, NSW, Australia. 🎬👇
Striking the Perfect Duration in your B2B Video Marketing Strategy
Video duration can be a double-edged sword. Too long, and you risk losing viewer interest. Too short, and you might not convey your message effectively. •.
How to Make Your Video Headline and Thumbnail Work Together in B2B Marketing
Improve your video marketing engagement with a better headline, post copy & video thumbnail.
Adding Authenticity to Your Video Marketing
We all know authenticity works but how do you work that into a business video? Here
Unlocking The Power of Wit and Originality in B2B Video Marketing - Agency Insights
Unlock the power of wit and originality in B2B marketing with a leading video marketing agency in Sydney, NSW. Watch our concise video to learn more!
5 Ways to Engage Your Viewers with a 3 Second Hook
Engage your viewers in just 3 seconds! Discover 5 creative ways to hook your audience and make them stop scrolling through their social feeds.
10 Ideas for Social Media Videos
Stuck for social media video ideas? Here are 10 creative concepts to boost engagement and showcase your brand
The Power of the 1-Minute Video
Short-form video drives big results. Learn why 1-minute videos are a powerful marketing tool for engagement and retention.
Sell the Lifestyle not the Product
Selling the lifestyle, not the product, builds emotional connections that drive loyalty. Learn how to shift your video marketing approach.
How to Structure a Video for Your Business
Plan your business videos for maximum impact. Learn how to structure the beginning, middle, and end of effective marketing videos.
Why You Should Embrace Vertical Aspect Ratios for Videos
Vertical video is no longer optional. Learn why embracing portrait aspect ratios boosts engagement on social media platforms.
DIY Video for Business - Train Yourself With Your Smartphone
Learn DIY video tips for business using your smartphone. Budget-friendly techniques to create professional marketing content.
How to Make an IMPACT With Your Marketing Videos
Make your marketing videos matter. Learn how to create purposeful, impactful video content that resonates with your audience.
10 Important Interview Questions for Client Testimonials
Get the most from client testimonial videos with these 10 essential interview questions. Turn warm leads into paying customers.
Client Testimonial Videos - When, Where & How
Client testimonial videos build trust and drive conversions. Learn when, where, and how to produce them for maximum impact.
3 Smart Strategies to Make Your Marketing Videos More Purposeful
Stop making aimless marketing videos. Here are 3 smart strategies to make your video content more purposeful and results-driven.
How to Use Facebook Instant Experience Videos as a Funnel
Learn how to use Facebook Instant Experience videos as a marketing funnel to capture attention and drive conversions on mobile.
5 Ways to Get Comfortable on Camera Without Hiring a Coach
Camera shy? Here are 5 practical ways to get comfortable on camera for your business videos, no presentation coach required.
5 Different Types of Explainer Videos
Explore 5 types of explainer videos for your business. From animation to live-action, find the right style to pitch your brand.
Can't get a camera crew to your staff in time for a shoot? Here's 3 solutions
Need a video fast but can
Employee Turnover Ruining Videos? Here's 1 Smart Way to Fix It
Employee turnover ruining your marketing videos? Here
How NOT to Look Like an A**hole in Your Marketing Videos
Avoid common mistakes that make marketing videos feel inauthentic. Tips for building genuine emotional connections on camera.
Why You Should Create a 'Hook' Snippet of Your Marketing Videos
Boost engagement by creating short hook snippets of your marketing videos. Drive traffic from social media to your full content.
How to Get the 'Feels' Into Your Videos
Emotional connection drives marketing results. Learn practical techniques to inject genuine feeling into your business videos.
10 Ways You Can Benefit from Philanthropy in Business
Philanthropy in business has become a trend that is sweeping the globe. It's not just big, it's huge. Large businesses are more likely to capitalize on this.
How to Create a Landing Page Video That Drives Sales
Learn how to create landing page videos that convert visitors into customers. Structure, tips, and strategy for sales-driving video.
Why You Should be Using More Text in Your Marketing Videos
Most social videos play on mute. Learn why adding text overlays, captions, and titles to your marketing videos boosts engagement.
10 Ways to Make the World a Better Place with Video Marketing
Use your video marketing for good. 10 ways responsible capitalism and purpose-driven content can grow your brand and help the world.
Why Use Video?
Why should your business use video marketing? Key stats and strategies for using video to drive leads through your marketing funnel.