top of page

BLACK IRIS FILMS
LEARN
Simple Tips & Tutorials for
Video Marketing Best Practices
Search


10 Ideas for Social Media Videos
Running short of inspiration for social media videos for your business? Well hopefully this list will help generate some creative...
Dec 12, 20182 min read


The Power of the 1-Minute Video
A lot of people resented the 1-minute limit for Instagram™ videos, but it can actually work in your favour. A 1-minute video has a lot of...
Dec 5, 20182 min read


Sell the Lifestyle not the Product
It's nothing new, in fact it's a tale as old as time, but nonetheless it can help to go back to basics every now and then. Selling your...
Nov 28, 20182 min read


How to Structure a Video for Your Business
When creating a video, it's important to plan for the beginning, middle and end. Planning ahead will take your videos to the next level...
Nov 21, 20182 min read


Why You Should Embrace Vertical Aspect Ratios for Videos
Just a quick one today - but important nonetheless. Because the viewer doesn't have to click through and rotate their phone to utilize...
Nov 14, 20181 min read


DIY Video for Business - Train Yourself With Your Smartphone
Like anything in business, you get what you pay for and we honestly recommend getting professionals to create the videos for your...
Nov 7, 20181 min read


How to Make an IMPACT With Your Marketing Videos
Okay, just a heads up - we're going to suggest doing something to solve meaningful problems again. But hear us out! It can seem like a...
Oct 24, 20182 min read


10 Important Interview Questions for Client Testimonials
Client testimonials are an extremely effective way of getting your warm leads over the bottom line. As we've previously mentioned, you...
Oct 17, 20181 min read


Client Testimonial Videos - When, Where & How
Having a video of your clients recommending your products or services can be a hugely powerful tool, but there are several important...
Oct 10, 20182 min read


3 Smart Strategies to Make Your Marketing Videos More Purposeful
People quite often create marketing videos with an 'if you build it they will come' attitude but this, sadly, isn't always the case....
Oct 3, 20182 min read


How to Use Facebook Instant Experience Videos as a Funnel
An interesting video pops up on your mobile feed, you tap it to turn the sound on or learn more and suddenly the video moves to the top...
Sep 26, 20184 min read


5 Ways to Get Comfortable on Camera Without Hiring a Coach
Presenting on camera can be a really difficult thing to do. Whether it's dealing with the fact that you're slightly older or fatter than...
Sep 19, 20183 min read


5 Different Types of Explainer Videos
Explainer videos are crucial to marketing your business. They can save time explaining and pitching your business, they can allow you to...
Sep 12, 20182 min read


Can't get a camera crew to your staff in time for a shoot? Here's 3 solutions
Occasionally in business, we all run in to the same problem: you've got a video that needs to be shot and released urgently but there's a...
Sep 4, 20182 min read


Employee Turnover Ruining Videos? Here's 1 Smart Way to Fix It
So you make a video featuring your fantastic employees because you know that people want to do business with people and you want to be...
Aug 29, 20182 min read


How NOT to Look Like an A**hole in Your Marketing Videos
We've all seen it. Someone pops up on your social media feed that just makes you cringe. If you want people to form an emotional...
Aug 22, 20182 min read


Why You Should Create a 'Hook' Snippet of Your Marketing Videos
Say you've got a marketing video that's 2 minutes long. It's really important that people see it but when it comes time to promote it on...
Aug 13, 20181 min read


How to Get the 'Feels' Into Your Videos
In a world of massively overwhelming, omnipresent marketing, the number 1 thing that people now respond to is emotional effect. We’re so...
Aug 8, 20183 min read


10 Ways You Can Benefit from Philanthropy in Business
Philanthropy in business has become a trend that is sweeping the globe. It's not just big, it's huge. Large businesses are more likely to...
Aug 1, 20183 min read


How to Create a Landing Page Video That Drives Sales
A great landing page video, also known as a homepage video, a website video, or a Video Sales Letter (VSL) is crucial to maximizing your...
Jul 25, 20183 min read
bottom of page