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Did you know that 95% of a purchasing decision is made with our subconscious mind? Our emotions, in fact, play the primary role when it...

In today's digital age, the battle for customer attention has moved to new frontiers, and nowhere is this more evident than on social...

As any agency knows, metrics are the heartbeat of any marketing campaign, video included. Yet, the terms can sometimes seem like a...

In today's fast-paced world, 80% of videos are watched with the sound off. This places a greater emphasis on the art of visual...

Harnessing the Power of Visual Storytelling In today's fast-paced digital landscape, marketing directors and CEOs are constantly seeking...

Once upon a time, in the not-so-distant past, a generational shift began to transform the landscape of business. As the sun set on the...

To create impactful videos, you have to start where it matters the most: your audience's needs. Value exchange is all about providing...

First Impressions Count in Video Marketing The opening moments of your video are crucial. LinkedIn's research indicates that 86% of...

Engagement is the cornerstone of any successful marketing campaign. In the realm of video, this is even more pronounced. Statistics...

Video duration can be a double-edged sword. Too long, and you risk losing viewer interest. Too short, and you might not convey your...

In B2B marketing, the headline and thumbnail image of your video can often determine its success. Likes and comments are secondary; what...

It’s become pretty common knowledge for social videos that you have to hook your audience in the first 3 seconds. Something...

A lot of people resented the 1-minute limit for Instagram™ videos, but it can actually work in your favour. A 1-minute video has a lot of...